{"title":"New Arrivals","description":"\u003cp\u003eDiscover the latest additions to our formalwear and lifestyle collections. This selection features recent arrivals ranging from intricate beaded evening gowns and structured corset dresses to versatile two-piece sets and tailored skirts. Browse new silhouettes designed for weddings, galas, and elevated everyday occasions, offering fresh options for your wardrobe without compromising on sophisticated design or fit.\u003c\/p\u003e","products":[{"product_id":"elegant-embroidered-sheer-neck-long-sleeve-pleated-evening-maxi-gown","title":"Elegant Embroidered Sheer Neck Long Sleeve Pleated Evening Maxi Gown","description":"\u003cp\u003eStep into your next formal affair with grace and poise in this exquisitely crafted evening gown. Designed to offer a flattering, elongated silhouette, this dress combines modest sophistication with opulent metallic floral embroidery to ensure you look and feel captivating from every angle.\u003c\/p\u003e\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eOpulent Embroidery:\u003c\/strong\u003e Intricate golden floral embroidery accents the sheer illusion neckline and flows diagonally across the bodice, creating a luxurious focal point.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering Draped Bodice:\u003c\/strong\u003e Artful asymmetrical pleating across the waist and hips shapes and enhances natural curves while providing a tailored look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eRefined Silhouette:\u003c\/strong\u003e Subtle puff shoulders and long tailored sleeves balance the floor-length skirt with flowing side pleats for dramatic movement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cp\u003eThis evening gown features a high illusion mesh neckline decorated with delicate gold-tone floral appliqués, extending gracefully into a sweetheart-style gathered bust. Asymmetrical ruching gathers along the hip with coordinating botanical embroidery, cascading into structured vertical pleats down one side of the skirt. The back is designed with clean seam lines and a sleek, continuous finish for effortless elegance.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eCrafted from a smooth, premium drape fabric with a soft stretch finish that contours comfortably to the body. The sheer mesh panel at the neckline offers breathable coverage, while the fitted waist and slim mermaid-style flare create an elegant, statuesque profile.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003ePerfect for black-tie galas, mother-of-the-bride or groom occasions, formal wedding receptions, charity balls, and upscale milestone celebrations. Pair with metallic heeled sandals and statement drop earrings to complete the ensemble.\u003c\/p\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cp\u003e\u003cem\u003eManual measurement may vary by 0.4-1.2 inches. 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Line dry in the shade and use a low-heat steamer to remove any transit creases. 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The gently gathered floor-length skirt moves fluidly with every step, creating an ethereal presence ideal for high-profile galas, formal weddings, and black-tie celebrations.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eCrystal-Embellished Trim:\u003c\/strong\u003e Shimmering beaded accents along the sweetheart neckline frame the decolletage with radiant glamour.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFitted Ruched Bodice:\u003c\/strong\u003e Fine horizontal and angled ruching sculpts the torso and creates a structured, flattering silhouette.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eAdjustable Corset Back:\u003c\/strong\u003e Functional lace-up back closure ensures an adaptable, custom-like fit around the bust and waist.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloor-Sweeping Pleated Skirt:\u003c\/strong\u003e Fine accordion pleats cascade gracefully into a full-length, sweeping hemline.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eConstructed from a finely textured, lightweight woven fabric with a soft-draped chiffon appearance and gentle sheen. 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Wear both pieces together for an on-trend monochromatic look, or style them separately to instantly double your wardrobe possibilities.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpread Collar \u0026amp; Placket:\u003c\/strong\u003e Classic point collar paired with a clean front button closure for a polished everyday finish.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eLong Sleeves with Cuffs:\u003c\/strong\u003e Easy-to-roll sleeves with buttoned cuffs offer customizable styling.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eHigh-Rise Wide-Leg Trousers:\u003c\/strong\u003e Elongates the leg line while delivering generous room for uninhibited movement and ease.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSubtle Seam Detailing:\u003c\/strong\u003e Subtle horizontal and vertical panel seams add structured interest to the casual silhouette.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eCrafted from a soft-washed denim fabric that offers comfortable drape without feeling stiff. 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Hang to dry and steam lightly on low heat to maintain crisp lines.\u003c\/p\u003e","brand":"Zelomari","offers":[{"title":"Charcoal Grey \/ S","offer_id":55278786511189,"sku":"AKA0929059-CHARCOAL-G-S-WBG","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Grey \/ M","offer_id":55278786543957,"sku":"AKA0929059-CHARCOAL-G-M-2FF","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Grey \/ L","offer_id":55278786576725,"sku":"AKA0929059-CHARCOAL-G-L-FC5","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Grey \/ XL","offer_id":55278786609493,"sku":"AKA0929059-CHARCOAL-G-XL-V82","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Grey \/ 2XL","offer_id":55278786642261,"sku":"AKA0929059-CHARCOAL-G-2XL-25W","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Charcoal Grey \/ 3XL","offer_id":55278786675029,"sku":"AKA0929059-CHARCOAL-G-3XL-OH5","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ S","offer_id":55278786707797,"sku":"AKA0929059-DUSTY-PINK-S-GJJ","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ M","offer_id":55278786740565,"sku":"AKA0929059-DUSTY-PINK-M-1CB","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ L","offer_id":55278786773333,"sku":"AKA0929059-DUSTY-PINK-L-IUP","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ XL","offer_id":55278786806101,"sku":"AKA0929059-DUSTY-PINK-XL-URX","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ 2XL","offer_id":55278786838869,"sku":"AKA0929059-DUSTY-PINK-2XL-OAA","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Dusty Pink \/ 3XL","offer_id":55278786871637,"sku":"AKA0929059-DUSTY-PINK-3XL-0BK","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ S","offer_id":55278786904405,"sku":"AKA0929059-SAGE-GREEN-S-YQZ","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ M","offer_id":55278786937173,"sku":"AKA0929059-SAGE-GREEN-M-N19","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ L","offer_id":55278786969941,"sku":"AKA0929059-SAGE-GREEN-L-MZO","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ XL","offer_id":55278787002709,"sku":"AKA0929059-SAGE-GREEN-XL-DFK","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ 2XL","offer_id":55278787035477,"sku":"AKA0929059-SAGE-GREEN-2XL-U20","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Sage Green \/ 3XL","offer_id":55278787068245,"sku":"AKA0929059-SAGE-GREEN-3XL-6DP","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ S","offer_id":55278787101013,"sku":"AKA0929059-BURGUNDY-S-94W","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ M","offer_id":55278787133781,"sku":"AKA0929059-BURGUNDY-M-VA6","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ L","offer_id":55278787166549,"sku":"AKA0929059-BURGUNDY-L-XPZ","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ XL","offer_id":55278787199317,"sku":"AKA0929059-BURGUNDY-XL-EV0","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 2XL","offer_id":55278787232085,"sku":"AKA0929059-BURGUNDY-2XL-BYG","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Burgundy \/ 3XL","offer_id":55278787264853,"sku":"AKA0929059-BURGUNDY-3XL-3TG","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ S","offer_id":55278787297621,"sku":"AKA0929059-BEIGE-S-MGC","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ M","offer_id":55278787330389,"sku":"AKA0929059-BEIGE-M-XIZ","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ L","offer_id":55278787363157,"sku":"AKA0929059-BEIGE-L-5KP","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ XL","offer_id":55278787395925,"sku":"AKA0929059-BEIGE-XL-2ZN","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 2XL","offer_id":55278787428693,"sku":"AKA0929059-BEIGE-2XL-32R","price":37.0,"currency_code":"GBP","in_stock":true},{"title":"Beige \/ 3XL","offer_id":55278787461461,"sku":"AKA0929059-BEIGE-3XL-ADY","price":37.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1076\/9639\/0485\/files\/001-5beb15ddb451.webp?v=1791548618"},{"product_id":"sequin-beaded-halter-neck-saree-style-mermaid-evening-gown","title":"Sequin Beaded Halter Neck Saree-Style Mermaid Evening Gown","description":"\u003ch3\u003eWhy You'll Love It\u003c\/h3\u003e\u003cp\u003eMake a breathtaking entrance at your next formal event with this stunning halter-neck evening gown. Blending the traditional elegance of a draped saree silhouette with modern red-carpet glamour, this dress features allover sparkling embellishments, a flattering fitted waist with subtle sheer cut-out detailing, and a floor-sweeping cape-like sash that moves gracefully with every step.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eHalter Neckline:\u003c\/strong\u003e Features an embellished halter-style neckline that beautifully frames the shoulders and collarbones.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eDraped Pallu-Style Sash:\u003c\/strong\u003e Designed with an integrated shoulder drape that falls effortlessly down the back for an ethereal look.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eIntricate Beadwork:\u003c\/strong\u003e Richly adorned with delicate sequins and beads that catch the light from every angle.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFlattering Cut-Out Accent:\u003c\/strong\u003e Subtle sheer mesh waist accent creates an hourglass effect while maintaining sophisticated coverage.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eFloor-Length Mermaid Skirt:\u003c\/strong\u003e Contoured through the hips and subtly flaring towards the hem for balanced movement.\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eCrafted from a lightweight, smooth-draped overlay accented with micro-beading and shimmer, lined for comfortable wear. The structured bodice provides support while the skirt offers a body-skimming, figure-enhancing slim fit.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003ePerfect for galas, black-tie weddings, red carpet affairs, reception dinners, prom, pageants, and high-end formal celebrations.\u003c\/p\u003e\u003ch3\u003eSize Guide\u003c\/h3\u003e\u003cp\u003ePlease refer to the sizing chart below to find your ideal fit. Manual measurement may vary by 0.4-1.2 inches. If you are between sizes, we recommend sizing up for the best comfort.\u003c\/p\u003e\u003ctable border=\"1\" cellpadding=\"8\" cellspacing=\"0\" style=\"width: 100%; border-collapse: collapse; text-align: center;\"\u003e\n\u003cthead\u003e\u003ctr style=\"background-color: #f8f8f8;\"\u003e\n\u003cth\u003eSize\u003c\/th\u003e\n\u003cth\u003eBust (in)\u003c\/th\u003e\n\u003cth\u003eWaist (in)\u003c\/th\u003e\n\u003cth\u003eHip (in)\u003c\/th\u003e\n\u003c\/tr\u003e\u003c\/thead\u003e\n\u003ctbody\u003e\n\u003ctr\u003e\n\u003ctd\u003eS\u003c\/td\u003e\n\u003ctd\u003e33-35\u003c\/td\u003e\n\u003ctd\u003e26-28\u003c\/td\u003e\n\u003ctd\u003e35-37\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eM\u003c\/td\u003e\n\u003ctd\u003e35-37\u003c\/td\u003e\n\u003ctd\u003e28-30\u003c\/td\u003e\n\u003ctd\u003e37-39\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eL\u003c\/td\u003e\n\u003ctd\u003e37-40\u003c\/td\u003e\n\u003ctd\u003e30-33\u003c\/td\u003e\n\u003ctd\u003e39-42\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003eXL\u003c\/td\u003e\n\u003ctd\u003e40-43\u003c\/td\u003e\n\u003ctd\u003e33-36\u003c\/td\u003e\n\u003ctd\u003e42-45\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e2XL\u003c\/td\u003e\n\u003ctd\u003e43-46\u003c\/td\u003e\n\u003ctd\u003e36-39\u003c\/td\u003e\n\u003ctd\u003e45-48\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr\u003e\n\u003ctd\u003e3XL\u003c\/td\u003e\n\u003ctd\u003e46-49\u003c\/td\u003e\n\u003ctd\u003e39-42\u003c\/td\u003e\n\u003ctd\u003e48-51\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\u003ch3\u003eStyling \u0026amp; Care\u003c\/h3\u003e\u003cp\u003e\u003cstrong\u003eStyling Tip:\u003c\/strong\u003e Pair with sparkling statement earrings, strappy metallic heels, and an elegant box clutch to let the gown’s intricate beadwork shine.\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eCare Instructions:\u003c\/strong\u003e Professional dry clean only to preserve delicate beading and fabric drape. 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Designed to transition seamlessly from upscale corporate events to refined evening gatherings, this tailored ensemble combines architectural asymmetry with delicate bead trim to deliver a polished, confident silhouette.\u003c\/p\u003e\u003ch3\u003eDesign Details\u003c\/h3\u003e\u003cp\u003eThe structured jacket features a tailored V-neckline with a crossover fold-over lapel trimmed in tonal droplet bead detailing. Subtle pleating at the shoulders flows into bishop-style sleeves with buttoned cuffs, while the asymmetric peplum-style hem creates a flattering waistline. The coordinating high-rise trousers feature a clean front waistband and flow into an elongated, fluid wide-leg cut that adds graceful movement with every step.\u003c\/p\u003e\u003ch3\u003eFabric \u0026amp; Fit\u003c\/h3\u003e\u003cp\u003eCrafted from a smooth, mid-weight woven crepe fabric designed for elegant drape and low wrinkle retention. The tailored jacket offers a structured regular fit with a defined waist, complemented by regular-to-relaxed straight\/wide-leg trousers. Manual measurement may vary by 0.4-1.2 inches. If you are between sizes, we recommend sizing up for optimal comfort.\u003c\/p\u003e\u003ch3\u003eWhere to Wear\u003c\/h3\u003e\u003cp\u003ePerfect for semi-formal events, business conferences, cocktail receptions, wedding guest attire, graduation ceremonies, and evening dinners. 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